Human beings are not set up to understand logic; they are ideally set up to understand stories- Roger Schank - Cognitive Scientist
We are our stories.Stories are important cognitive events which captures information, knowledge,context and emotions into one compact package.
Every successful CEO, leader or entrepreneur understood the power of story telling.
The short answer is that storytelling is useful in far more situations than most people realize. The five most commonly used by leaders are probably these: inspiring the organization/team, setting a vision, teaching important lessons, defining culture and values, and explaining who you are and what you believe.
In this week, TGR, we share few simple, practical & powerful story telling techniques.